SEO promotion in search engines
Search Engine Optimization (SEO) is crucial for businesses looking to gain visibility and attract targeted visitors. By effectively promoting a website in search engines, a business can drive relevant traffic to their site. This means that people who are actively seeking the products or services offered by the business will visit their website.
The higher a website's position in search engine rankings, the more visitors it is likely to receive.
Our goal is to monitor all external changes and continuously maintain your website in the optimal form required for achieving excellent results.
How does website promotion in search engine results work?
PREPARATION
It involves analyzing the niche and competitors, identifying the client's needs and goals. The client may have different objectives, ranging from direct sales to delivering useful information to visitors. Next, a technical audit of the resource is conducted, and a semantic core (keywords for promotion) is compiled, with queries distributed across pages.
TECHNICAL OPTIMIZATION
The work is aimed at eliminating technical errors and includes: adjusting headings (h1-h6), fixing "404" errors and broken links, editing titles and descriptions on pages in accordance with the semantic core, setting up user-friendly URLs.
CONTENT OPTIMIZATION
Text analysis for uniqueness, frequency, style, grammar and spelling errors, and semantic adequacy. After thorough checking, copywriting or rewriting takes place. The texts are written to target the audience's queries, with the goal of increasing conversion rates and attracting new users, ultimately leading to website promotion in the top search engine results.
EXTERNAL OPTIMIZATION
It involves working with backlinks. Before purchasing links, the entire link profile of the promoted website and competitors undergoes analysis. Then, a plan is created for increasing the link profile.
RESOURCE DEVELOPMENT
After the website has been promoted and reached the top search engine rankings, it's essential to monitor and improve its performance indicators, such as bounce rate, time spent on the site, and conversion rate. Skillful management of these indicators allows for increased traffic and improved conversion rates.
MONTHLY ACTIVITIES
As mentioned earlier, SEO goes beyond website creation and promotion. Continuous optimization is the next stage. We regularly work on your internet platform, adapting it to new algorithms and changes in the niche.
