One of the most important aspects of a strong online presence..
Consistent action taken towards turning leads into customers.
No templated SEO campaigns, buyers are different in every industry.
Why spend time communicating with those that aren't interested? Find out by targeting the right buyers
Knowing your buyer persona will allow you to not only create an effective SEO strategy but a solid PPC campaign
You have probably heard the term buyer persona and understand the basics but we are assuming (because you have landed on this page) that you are interested in finding out how they can refine your marketing strategy and save you a ton of time!
A buyer persona is a fictional representation of your ideal customer based off of your current and past customers as well as researched data on your audience, whether that be in the B2B or B2C space.
Download this persona template to create buyer personas for your company.
Develop an integrated marketing approach by understanding where and when to reach out to your top prospects leads and customers with targeted content.
Instead of sending out the same emails, ebooks, blog posts to your entire database, you can segment your outreach by persona to give your prospects highly targeted, relevant content.
Some companies chose to go with 2 or 3 personas, others will have 10 or 20 - this fully depends on the diversity of your market.