Your Free Buyer Persona Template

Download this persona template to help you develop:

A Targeted Content Strategy 

One of the most important aspects of a strong online presence..

An Effective Marketing Automation System  

Consistent action taken towards turning leads into customers.

An In Depth On-Page & Off-Page SEO Focus

No templated SEO campaigns, buyers are different in every industry.

A Stronger More Focused Social Media Approach

Why spend time communicating with those that aren't interested? Find out by targeting the right buyers

A PPC Campaign Targeted To Your Audience 

Knowing your buyer persona will allow you to not only create an effective SEO strategy but a solid PPC campaign

So, what is a buyer persona?

buyer persona

You have probably heard the term buyer persona and understand the basics but we are assuming (because you have landed on this page) that you are interested in finding out how they can refine your marketing strategy and save you a ton of time!

A buyer persona is a fictional representation of your ideal customer based off of your current and past customers as well as researched data on your audience, whether that be in the B2B or B2C space.

Download this persona template to create buyer personas for your company. 

Develop an integrated marketing approach by understanding where and when to reach out to your top prospects leads and customers with targeted content.

So, how do I create my Buyer Personas?

Creating personas allows you to understand your customers and the journey they take when purchasing a product or service. Once you have your personas drawn up, you can then tailor specific content to meet their needs and behaviours, based on market research and from your experience with your actual customer base.

Instead of sending out the same emails, ebooks, blog posts to your entire database, you can segment your outreach by persona to give your prospects highly targeted, relevant content.

Some companies chose to go with 2 or 3 personas, others will have 10 or 20 - this fully depends on the diversity of your market.

  1. Interview customers on the phone, by email or in person to uncover the things they like and dislike about your business
  2. Scan your database and find out how individulas or companies find and consume your content targeted to your audience
  3. Talk to your sales team and figure out which prospects are converting, which are not and ask for generalizations they can make regarding the different types of customers
  4. Use online forms to gather valuable information such as company size, revenue,social media usage etc