Over the past few years, the construction of PBN networks has become significantly more complex. This is due to updates in search engines and improvements in algorithms. What used to function smoothly and went unnoticed is now prohibited and consistently blocked. However, before discussing the methods of establishing PBN networks, let's answer the questions "What are they?" and "Why are they needed?"
PBN NETWORK - AN EFFECTIVE METHOD OF WEBSITE SEO OPTIMIZATION
Building a strong backlink profile is one of the most effective methods of promoting a website. The more authoritative internet resources that link to your page, the better your ranking will be. Building backlinks is partly the work of SMM specialists, who create posts with direct links, which are recognized by search engines. But there is another method that allows for accelerated promotion, namely PBN networks.
With the help of these networks, a skilled specialist can quickly boost a website's visibility and improve its ranking. PBN networks consist of several sites (from 5 to 10), whose sole purpose is to link to the main target site. These external pages are referred to as donors or satellites, while the target of the promotion is the acceptor site.
PBN networks usually make use of expired domains, also known as drops, rather than creating sites from scratch.
However, these are not random web resources; they possess certain characteristics, such as:
A legitimate history - each site was created with a specific purpose, whether it be an online store, a thematic forum, and so on. Search engines trust original websites.
Quality backlinks from external resources - this makes search engines think twice before imposing sanctions on a site.
High level of trust - if a page meets all the standards of a search platform, has backlinks, and is periodically visited by users, it indicates that the site is active and does not require banning.
High domain quality and authority index - in this case, search engines recognize the drop as original, and links from it will increase the ranking of the target site.
Knowing what is needed to optimize a website using PBN networks, the next step is to find suitable resources. You can assess the SEO indicators of each page using special programs or manually with the help of an online auditing service or browser extensions. It should be noted that there are several ways to acquire a site, and the simplest of them is to negotiate with the previous owner. However, this is not always possible. In such cases, platforms specializing in drop sales can be helpful.
However, there is a downside. Besides the cost of acquiring drops, they often do not meet the criteria mentioned earlier.
The fact is that pages with a good reputation and content are quickly bought up, leaving less attractive resources with additional filters imposed on them.
Therefore, a compromise can be reached by developing a website on WordPress or another free engine with a template design, enriching it with content (without extravagance), and adding links to several sites, including the one being promoted. However, these links should be made as realistic as possible to avoid suspicion. To achieve this, simply follow these instructions:
During website development, create a simple layout and make the site look authentic: add projects, works, portfolios, service menus, and so on. Come up with an address and phone numbers (it's better to generate them randomly to avoid inconvenience). Add the company to maps. This way, Google will verify the "reality" of the business and its website. Utilize responsive design.
If the site is compatible with all devices and resolutions, search engines are less likely to suspect its lack of originality. After purchasing or developing the necessary domains, they must be registered. One registrar can handle up to 10 web pages.
However, each page requires a unique hosting; otherwise, the risk of being blocked significantly increases.
Remember, all sites should be thematically related to some extent. Search engine algorithms have become much smarter. A medical center page linking to an auto repair service would appear illogical and raise suspicions about the integrity of the backlink profile. If everything is done correctly, Google will consider the internet resources as original.
So, how does a PBN network relate to website optimization and SEO promotion? We will explore this further in the article.
SEO WEBSITE PROMOTION THROUGH PBN NETWORKS
It should be noted right away that websites included in PBN networks require constant improvement and relevant content updates. Therefore, before promoting the acceptor website, it is necessary to carefully analyze the drops or consider possible themes for new resources. Google algorithms carefully monitor the uniqueness, usefulness, and reliability of websites.
The search engine closely tracks the activity of each resource, with bots regularly visiting sites to verify their authenticity. We talk about originality but haven't mentioned what it entails.
The fact is, the resources within the PBN network should not raise any questions from search engines regarding their authenticity. Google only recognizes "live" pages - those supported by people who are actively developing their ventures. Networks with donors and acceptors are perceived by search engines as fraudulent. That's why it is essential to constantly prove to the algorithms that the website is an independent entity. This requires continuous promotion and optimization.
However, it is not necessary to pay too much attention to donor pages. It is enough to simulate active activity, occasionally update a blog, and share posts with referral links on social media.
By following the instructions described above, you can easily optimize the acceptor website and gradually build a reliable PBN network. The unequivocal advantage of using PBN networks is the ability to control the backlink profile. Creating PBN networks allows you to quickly improve the ranking of your website.
However, it is important to mention the downsides. The main challenge with donor and acceptor websites lies in their complexity. While it may seem straightforward and clear in theory, a single mistake (at any stage) can lead to penalties from search engines. Creating PBN networks requires financial investment and time. Managing multiple websites is much more challenging than consistently updating one with relevant content.
It is advisable to turn to PBN networks only when other methods fail to generate the necessary backlink weight. They are useful in specific niches where thematic links are needed. In other cases, it is easier and more reliable to create a high-quality website.