Every SEO service provider knows search engine optimization is a game of balancing the right keywords, good content, and relevant links. Yet, people often forget the role that responsive web design plays in SEO, and one of its best advantages is giving websites a higher rank on search engines.
Now more than ever, mobile optimization is not something you can't afford to overlook. In 2015, Google made mobile-friendliness a ranking signal for websites. A year later, the use of internet on mobile increased and searches performed on mobile have vastly outnumbered searches on desktop.
Roughly 96 per cent of mobile searches are from Google, which is why in 2017 Google announced that they were ranking mobile-friendly sites first.
That said, because people have adapted to smartphone-central internet activity, websites not optimized for mobile could fall behind in SEO. This is due to various reasons, many of which we can narrow down.
Here’s why your website needs responsive web design to keep up with SEO.
Let’s take an analytical approach to the first reason. Smartphones have taken over the world market, and you’ll find that almost everywhere you look, everyone's on their phones. When people look for answers, they have search engines right at their fingertips.
Now that you’ve got everything set right at your fingertips, as a consumer, you’d probably expect to have an experience filled with ease. Think about this: you visit a website that showed you microscopic text you’d have to zoom in on manually, while your phone screen tosses and turns to correct the orientation. You’d have to also manually zoom out to press a button found on the other side of the screen. What a mess!
Not everyone will have time (or have the patience) to navigate all the nooks and crannies of your website. That means, as business owners, your website has to be easily accessible. Think of your customers who look your brand up while on the go.
With mobile-friendly web design, not only will you retain their attention, you’ll give them an easy and accessible experience.
4.5 billion searches everyday are credited to Google, Google thinks as their consumers do. In July, Google will change their algorithm to make way for sites with responsive design. They have also added speed as a ranking metric for search results. This means slow-loading websites with unresponsive web design will get ranked lower as Google’s sticking to their mobile-first plan.
More than half of all web traffic is from mobile, so Google’s new algorithm seeks to cater to that. This includes the preview descriptions, or what we call meta descriptions, in the results which will be based on your website’s mobile version instead of the desktop version.
So even when you’ve done your keyword research and have relevant keywords dispersed on your website flawlessly, you could lose your chances of attaining a good ranking on search results when you lack responsive web design.
Responsive web design assures faster loading time, which is a competitive advantage for your brand. According to Google, for every time the BBC’s site took an extra second to load, they would lose 10 percent of users on their site.
Not everyone has the patience to bear with slow-loading sites. You have to think about your consumers who either aren’t willing or don’t have enough time to stick around for another two seconds to wait for your website. See? Google’s new algorithm isn’t punishing websites not optimized for mobile; it’s pushing brands and website owners to get up-to-date.
Your customers aren’t always necessarily on the go. Studies show that people prefer a device that’s easiest to use for search, which just so happens to be mobile. That said your website should be as accessible to people in a rush and people who are laid-back. So as an entrepreneur, it’s your job to make sure your brand’s website mobile-friendly, and that ultimately calls for applying responsive web design.
Web design matters to your website’s overall performance because it should be all about user experience. Because mobile internet is no longer considered a luxury but a significant device in the real world, every website’s functionality is crucial.
Consider hospitals or emergency centers that provide websites for easy access. How fast their site’s loading time is matters as much as how easy their site to navigate is. Their site’s responsiveness lies on the accessibility of their web design, and the rate at which their websites load is critical because in cases of emergency, people might need certain information urgently.
Adapting responsive web design means giving your users an experience they deserve from your website. This means giving your audience a meaningful experience–or at least one where they don’t leave because they were forced to zoom in on microscopic text. Your website gets more engagements and nails more users’ attention with a website with good design than by a website with bad design.
Your SEO for mobile is just the same as SEO for desktop. But crafting your website with a responsive design can make your it more visible to search engines like Google and Bing. Responsive web design, relevant content, and the right keywords are the recipe for a successful SEO campaign, and in 2018, you can be sure your customers are able to get more out of your website when you follow these tips.
In 2018, making your website work for SEO involves getting in touch with trends. As your audiences continually use multiple devices, your business should be able to adapt as well, meaning creating mobile-friendly sites. Now more than ever, Google is offering higher rankings for websites who are mobile-ready. Companies offering SEO services would advise that one of the best ways to up your ranks on search engines is to create responsive web design, making sure your website ready for any device, especially mobile.
Jessica Madrazo is the Operations Director of Coffeebot, a digital marketing firm that offers SEO services, social media optimization, lead generation, affordable web design and other general virtual assistant services. She has been in the outsourcing industry for years, and has helped small businesses from different parts of the globe reach their goals
Get more traffic and leads!