Some sites just don’t appeal to you, even when you click on the link to go to its domain.
Have you noticed that and wondered why?
There are various reasons why this might be the case, from its design to improper keyword layout.
Now you can learn how to make sure this doesn’t happen to you!
To help you significantly increase your online project efforts, try applying and remembering the WEB acronym.
Before you try the WEB framework out, I am going to break it down into its three sections that will relate directly to how you should be approaching your website.
Think about your business and how these factors can impact your growth.
An important way to think about how a website can be “welcoming” is to consider your online presence like a storefront or a first impression. ( Integrated Marketing – IMC plan example ) The event you create within those first moments can greatly determine the view of your company and what it is about.
Now this importance remains equal throughout any device a user is on.
“48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring.” (Source: MarginMedia)
Being able to have a responsive website is a great start but it’s crucial to ensure that your layout easily suggests what the website is about. This is an important factor to consider and you’d think an obvious one. However lots of brands forget to truly showcase their vision, product or solution on the home page.
Be sure to take a step back and look at your online presence from a fresh perspective.
Related Article: 21 Important Website Tips
“While clicks are good, you’re really looking for visitors who will stay on your site and read your content. This is generally indicative of more engaged readers, who lead to higher conversion rates and lower bounce rates. Well-designed websites encourage people to stay by helping them move from page to page, like an experienced tour guide.”
Focusing on minimizing the amount of clicks the user needs to achieve the desired outcome on a website is a must! It is important to consider the flow of your website and truly determine which way is the most effective and engaging for your target audience.
This leads to another topic that deals with an engagement factor called page fold. One study showed that “Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.”
The page fold is the loaded content you initially see on a particular device screen. It’s a term that originally applied to the top half of a newspapers front page. Being above the fold meant, in essence, that you have the prime real estate and the most important news to share.
What’s this mean for your website?
Well this is when you want to guarantee your website audience sees what they are looking for. Your aim is to engage them fully. Let them know about your latest deals, ensure your website is mobile responsive, and make sure your site doesn’t lag!
But above all you want to have a core offering/objective that is immediately clear from above the page all the way down to the bottom of each page. This allows your audience to know what exactly their next steps should be, which in turn maximizes your conversion rates!
“Bounce rate is one metric savvy marketers can’t afford to ignore, as it measures how effectively your brand is resonating with visitors.” – Elisha Hartwig
In essence getting as close as possible to a bounce free site is the main goal of any professional web developer. Keep in mind that this varies between the various types of websites you can have (ie. informational, news, events or product oriented/ service oriented)
The goal is to lower the bounce rate which in a nutshell is the percentage of site users that leave after viewing only one page.
Most websites will see bounce rates fall somewhere between 26% and 70%.
An example of a great bounce rate: YouTube 21% (can’t find much better than that)
Applying what you read from above will help you achieve the main goal of a website, which is ultimately creating a web environment that satisfies the user. This happens when the usability and navigation of a website is easy to understand while having a responsive design that demonstrates the main objective of the page.
Do you know what your bounce rate is and how you can improve it?
Entrepreneur | Business & Marketing Strategist | Co-Founder @goldminddigital. I am a business & marketing strategist. I bring more than 6 years of experience to projects I take on with a track record of success. I help entrepreneurs win at business.
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