Neuromarketing may seem as an unnecessarily big term, an outlandish word that scrapes across the
tongue, leaving an aftertaste of thought control, science fiction, and downright creepiness. But in fact in
the advertising industry, neuromarketing as an attempt to make the "art" of advertising into a science by
connecting it with psychology and getting a better understanding of how customer's brains work.
Although, neuromarketing is nothing new. It’s been decades since advertisers, product developers and
marketers first started using social psychology to influence what we buy and to understand how
consumers react to marketing campaigns, products and eye-deceiving designs.
No company wants their product, in which they have invested so much time, money and effort, to fail.
That’s why bigger companies have turned to neuromarketing. And since in today's digital age people
spend most of their time online, using neuromarketing strategies for web design is the perfect
According to Tony Haile, CEO of Chartbeat, the average viewer spends about 15 second on a webpage
before moving on to another one. It is where neuromarketing and web design come in to play in
delivering the right message and keeping your viewer’s attention during that short period of time.
So, if you want to stand out in this over-crowded sea that is today’s online market, here are a few
neuromarketing tactics which can be easily applied to any website.
It is basic human nature to follow the crowd, do what most people are doing. Making your “own”
decisions based on someone else’s is called “conformity bias” and it’s a technique marketers have been
using for a really long time and for a good reason.
Social proof guarantees legitimacy and gives a sense of safety to customers at the same time. And how to
do that? Social media is the key. By using social media sharing buttons as well as showing off numbers of
likes and comments you are giving your customers just the right push they need to make the purchase.
They will see how many people already liked your product/service and you’ll capture their trust to do the
same as so many of their peers already did.
The same principle goes here as in social proof. People will follow what most people do. Testimonials
gives proof of quality and it is the website section customers tend to read carefully before buying the
product because other people opinions matters to most. But keep in mind to always use testimonials on
the page of the product it’s related to and not to make a separate page for it.
First impression is everything. What people first see when they visit your website is what will determine
how long they will stick around. Having a positive halo effect is crucial.
Choosing the right colours is quite important here and research showed that websites with seasonal color
palettes have greater success in their marketing game. For example, going with red and green during the
Holiday season is proven to increase your sales because customers will associate your product with
Christmas and they are more likely to make an impulse purchase. Also adding eye pleasing widgets,
actionable images, buttons and motion pictures will give you an advantage as well.
If you are serious about your business, your website needs to reflect that, so don’t be afraid to use a
creative web design company to help you achieve your desired appearance. They will help you get more
traffic, sales and profit by using their expertise in creating eye-catching websites that will appeal to
This technique has been proven to be very effective. Noting that a product/service is on sale for a limited
time only and even including a visual countdown showing how much time is left until the offer ends will
drive customers to make a decision quickly and not overthink it. The fear of missing out on deals and
opportunities is a HUGE motivator. Holiday seasons are the best time to promote these type of offers
especially when there is some kind of holiday pretty much every day. Giving a second chance or a second deadline is also a good way to make visitors realize how important it is to use the special offer in front of them.
This marketing trick is a gold mine. People love free stuff and they are more likely to purchase your
product if they are getting a free gift with it or a special discount on the second product. It can be anything
of small value or even free shipping. It will definitely boost your sales through the roofs.
There are many ways to incorporate neuromarketing strategies to your website and your business, and
since people are different by their nature, there is no one magic marketing trick that will affect the entire
population. But one thing is for sure, connecting with the brain of your visitors by using basic human
psychology, understanding how they think and how they will act, will bring you more sales. Successful
companies already done it, follow their steps and you will be amazed with results.
Let us help you pave the way to local success in your area by creating a custom search engine optimization plan to match your small business traffic leads and sales goals.
Chloe Smith is a business consultant for a creative web agency and a part-time writer always willing to share tidbits of advice. She believes that passion, courage and, above all, knowledge breed success. When she’s not working, she’s probably somewhere cuddled up with a good book, and a cup of lemongrass tea (or more honestly binge-watching the newest Netflix hit show).
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