Small Business Sales
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How to increase your small business sales
when you are on a tight budget

Are you seeking to boost your small business’s sales when you are running short of money?
 
We know that entrepreneurship comes with many challenges.

Uncertainty and risk are the inherent elements associated with business. At one time you post impressive sales, while other times, you barely make it to the bottom line.

So when you are operating on a tight budget, increasing sales become even more uphill task.

However, this is also the time to show or develop strong marketing prowess and innovative advertising skills. While doing this may not be a walk in the park, it is quite achievable, because a cash-crunch doesn’t necessarily mean that all hope is lost.

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Here is how you can increase sales of your small business:


1. Communicate with your current customers

Your current customers are your most prized assets right now as they are the best resources for increasing revenue.

It is way easier to up sell to a customer who is already familiar with your brand.

You can start a healthy communication channel with them and highlight the qualities of your product or service. Good communication will help you build a level of trust between yourself and your customers.

You can also ask them for their valuable feedback, which will give you good insight as to what changes you need to bring in. They will respect you more for reaching out to them, and that's a perfect opportunity for you to create customer loyalty.


Communicating better and more frequently with your current clientele base is a sure way to increase your small business sales.


2. Use more social media than ever

Social media is increasingly becoming a productive platform to market various products and services. As you know there are many social media channels that are highly popular in the masses; and more and more people are signing up on them on a daily basis.

Facebook, Twitter, YouTube, LinkedIn, Instagram, Google+ and Pinterest are the most used social media channels today, with Facebook having over 1.2 billion active users. Marketing on these social media platforms is inexpensive and extremely effective.

You can use slightly different strategies to generate leads and promote your product or service on different channels while keeping your overall messaging consistent. For example, YouTube and Instagram offer a lot of visual opportunities, while Twitter allows you to reach people through tweets.


3. Start a referral system

It’s helpful for you to develop a customer referral program by offering existing customers special products or monthly services for referring your business to new customers.

Word of mouth will do the trick for you here, as friends telling friends about you will give you incredible benefits. You can easily set up a referral system and it won’t cost you much, however, you have to make sure that you are satisfying them with your services and they will get new ones for you.

Referrals are also handy for you to find other small business people who are ready to work with you, which will provide you more opportunities to increase and hit your small business sales goals. 


4. Try out different ways to promote your product or service

There are many creative and cheaper ways that you can simultaneously use for promotion. As an example, you can use regathering to capture data from your website visitors, your vehicle a mobile billboard, or you can distribute custom-designed attractive business cards at various places that have strategic value in terms of business.

One of the best ways you can use for promotion is guerrilla marketing, which emphasizes creativity over budget, and its strategies are often cheap and easy to implement. It will involve your high degree of imagination to grasp the attention of the public.

Another way of promoting your product or service is to support a social cause; so becoming a socially conscious company can drive your sales overnight. Keep in mind that simply attaching your brand to a cause is not going to save the day, but you can align your business with one that matches your mission and core values.

5. Listen to what your customers needs and wants are

Listening to what your audience/customers actually need or knowing what their real concerns are will not cost you much, but you will definitely get an inch closer to buy their loyalty.

You will get to know what types of products will satisfy your potential customers and how you can gain their trust. If you keep listening to them, they will prefer you to others.

You should also act towards resolving their issues as there is an old adage in business – most loyal customers are not the happiest ones, but the ones whose problems are solved.

This also helps you in increasing your goodwill, which is always beneficial for you.


6. offer discounts on higher volume orders

Listening to what your audience/customers actually need or knowing what their real concerns are will not cost you much, but you will definitely get an inch closer to buy their loyalty.

You will get to know what types of products will satisfy your potential customers and how you can gain their trust. If you keep listening to them, they will prefer you to others.

You should also act towards resolving their issues as there is an old adage in business – most loyal customers are not the happiest ones, but the ones whose problems are solved.

This also helps you in increasing your goodwill, which is always beneficial for you.


7. Publish great content

Create a blog for your business because blogging has a huge potential of capturing a bigger market for your products or services, albeit you should create and publish the most relevant and educating content in your space.

Great content will not only increase your site’s organic SEO ranking, but drive more sales and hence more sales. For example, top 10 lists or tips regarding some of the best practices of your industry might give your blogs a good viewership. Also, you should visit and comment on other relevant blogs regularly.

(P.S If you liked these 7 tips, check out our 15 Ways To Find New Customers For Your Small Business Post)


Tying it all together

With a little creativity, experience and passion, you can devise certain marketing strategies that will help you boost sales of your small business even when you don't have much to spend. 

The above tips are the proven examples of this; while there could be many more other tactics that are cheaper and more effective.

The only thing you have to do is work hard and implement a set of key tactics to become your innovative best and achieve your small business goals.

(Last Updated On: April 12, 2018)

About the Author Michael Zhou

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