How to Optimize Keywords to Grow Your Business

(Last Updated On: September 15, 2017)

Your keyword strategy can have a big impact on your SEO –and your customer conversion rate. It’s important to know how to pick keywords for SEO and perform SEO keyword research.

After all, with over three billion internet users, the internet’s a pretty big place.

With so much information out there, and so many people searching for it, it’s important to create a strategy that will help your company to stand out from the crowd and rank highly in potential customers’ search engine results.

An estimated 51 percent of all website traffic comes from organic search, and 40 percent of website revenue is captured by organic traffic. Your customers are searching for you, and it pays to focus on your keyword strategy for best results.

But when it comes to finding keywords to use: where do you start? How can you choose keywords that are competitive and effective –and most of all –relevant? Ones that potential customers are likely to use?

That’s what we’re going to look at today.

Read on to see how you can create a keyword strategy that will help your company to be found by potential customers who are looking for you.

Let’s look at a few common questions concerning keyword optimization, and then we’ll show you how you can optimize keywords to help your website rank higher in relevant searches.

You can also download our guide below to optimize keywords for local SEO.

Local SEO Guide

How to Pick Keywords for SEO that will Grow Your Business?

First things first, to find the right keywords –you’ll need to start thinking about which keywords are right for your business. This means thinking about who your target customer is, and creating a buyer’s persona.

Developing a buyers persona, allows you to create a targeted message and help you optimize keywords that your customers are looking for.

Learn more about how much SEO costs.

What is Keyword Optimization?

Keyword optimization is the process of researching your customer and discovering which keywords they’re most likely to search for. It also involves finding keywords that are relevant, and ones that will not only increase traffic but also increase your customer conversion rate.

Tips on Keyword Optimization

  • Title Tags: Add your keyword into your title! It helps with your Click through rates and search results!SEO title tag example
  • Meta Descriptions: Add your keyword into your description, it’ll help the searcher understand this content is relevant.SEO meta tag example
  • Headings: Content on your website should be properly structured and a focus should be placed on implementing your keywords into the H1, H2, H3 and even H4 tags.
  • Optimized URLS: Make sure your url structure has the keyword inside of it.URL keyword here

For more tips on SEO and your overall website check out: Important Website Tips

What is SEO Keyword Research?

SEO keyword research involves researching potential keywords and ensuring that they’re right for your company. When your customers turn to a search engine –the chances that they will search out for your specific product are slim. What they will search for, however, are products they intend to buy or services that they need.

Your research will help you to determine what keywords your potential, paying customers are seeking out.

How to Pick Keywords for SEO

So, let’s get started! As you can see, it’s important to optimize keywords –now, how do you go about choosing the right keywords?

Make a List of Potential Words

Start by making a list. This is where your customer profile or buyers persona will come in handy.

Try to think about your customer and their search criteria: What are they looking for? What kinds of phrases will they search out?

You’ll want to mention keyphrases that can solve their problems, or include branded keywords whenever possible. Be sure to include location if your business is location-specific.

Check Out Your Competitors’ Websites

Keyword Research

Another way to get ideas is by checking out your competitors’ websites to see what keywords they’re ranking highly for. This will show you what ones they’re using, and which ones they’re not using; giving you an idea about different ones that you can use to stand out. Tools like or SEMrush can help you to discover keywords different websites are using.

Let us perform a SEO Audit.

Use Google’s Keyword Suggestion Tool

Take advantage of Google’s Keyword Planner. Type your keywords in, and Google will show you how many searches are done each month for the keywords. This will help you to see which keywords are popular, and which ones that are more niche.

An awesome addon to your Chrome browser is Keywords Everywhere as it allows you to get a quick snapshot of the traffic and CPC costs of a keyword you type directly into Google.

How to pick keywords for SEO

Google Trends is another helpful tool; use it to see popular topics and related searches.

Drive More Traffic to Your Website With Long Tail Keywords

While many companies want to rank highly for head keywords –short, popular keywords like “shoes” for example, or “clothes,” this isn’t always the best strategy. Head keywords are extremely competitive, and ranking highly for these keywords can be difficult. Furthermore, even if you do rank highly, the traffic that these keywords bring in rarely leads to conversions. In short, these keywords are less effective than long tail keywords, or even medium keywords.

Effective keywords that can generate a lot of traffic tend to be longtail that involve 3-4 keyphrases per search. Longtail keywords tend to get less traffic but have a better conversion rate.

Your best bet is to optimize keywords based off of your head keywords.

Optimize Keywords - SEO keyword research

Here’s a great tool: Answer the Public

The best keyword strategy is to use a healthy mix of long tail, medium, and head keywords. This will yield the best results. This will help to boost your traffic, improving your website’s ranking, and help you to rank higher for keywords that potential customers are actually searching for, ones that will drive paying customers to your site.

Now, keep in mind that once you have your keywords – you aren’t set for life. Ideally, you’ll want to update and review your keywords every quarter. Keep updating and refining your keywords to keep up with trends and changes with your products and business – and continue to draw relevant and high-quality traffic to your website.

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About the Author Kemar Lawrence

Entrepreneur | Business & Marketing Strategist | Co-Founder @goldminddigital. I am a business & marketing strategist. I bring more than 6 years of experience to projects I take on with a track record of success. I help entrepreneurs win at business.

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