If you want to start driving traffic to your website, it’s important to use keywords that your target audience is searching for. Most companies today understand the importance of website traffic.
But did you know that SEO isn’t just about driving traffic to your website? Good SEO is about targeted traffic; which is more relevant and more likely to lead to conversions.
The goal of SEO should be to turn more visitors into customers.
Let’s take a look at some techniques that will help you to not only improve your website’s rankings in search engine results, but help you to rank higher for relevant keyword searches –drawing in high-quality traffic and increasing website conversions.
As a general rule of thumb, the higher you rank for popular keywords, the more visitors you’ll receive.
Finding ways to boost your rankings for popular and relevant keywords is one of the best ways to increase relevant traffic to your website. Here are some on-site SEO techniques that you can use to optimize your website, and draw in more visitors.
It has been said that if your content is lacking even the best SEO strategy won’t be able to help. The most important order of the day is high-quality content –content that’s well-written, informative, and relevant. Conducting keyword research allows you to identify keywords that your potential customers are searching for, helping you to optimize your keywords and content to boost your SEO.
One of the biggest SEO killers is a website that’s difficult to navigate, buggy, or slow to load. Studies show that 40 percent of visitors will click away if a website doesn’t load within three seconds. You should also make sure your website is easy to navigate, preventing your visitors from becoming discouraged and clicking away. This will help to keep your bounce rate low, which will help your website’s SEO. It’s also important to ensure that your website’s URLs, descriptions, headlines, meta data, and images are all optimized for search engines and visitors.
Including high-quality links on your website is another great way to increase your search engine rankings. Linking to other pages within your website or to other high-quality websites is essentially building your website from the inside out, improving your SEO.
So, we’ve looked at how you can boost traffic to your website, but as we discussed earlier –good SEO isn’t just about driving traffic to your website –it’s about sending relevant traffic your way.
Sure, high-volume traffic can help, even if it’s not targeted; it’ll help you to rank better in search results, but it’s also important to focus on relevant traffic –the kind that’s more likely to translate into actual sales.
With this in mind, let’s see how you can increase relevant traffic and boost website conversions.
In order to create targeted content that will help to draw in relevant traffic, you’ll need to start by identifying your target customer. Creating a customer profile, or buyers persona, is important –since this will allow you to shape your marketing strategy, and your website content, around the needs of your customers, and create content about topics they’re actually interested in.
Organic traffic might not be the easiest form of traffic to get –but it is by far the most valuable. To help drive relevant organic traffic to your website, you’ll want to use a keyword selection that will appeal to your target customers, and write about topics that they’re likely to search out.
Related article: 9 Tips on SEO
Another reason it’s important to identify your target customer is so you can create messages that are designed specifically for them. A message map is a framework that you can use to create relevant messages for your target audience. Message mapping is extremely important as it increasing the chances of customers paying attention to your message, which in turn will improve your conversion rate.
When it comes down to it, anyone can drive traffic to a website –but targeted traffic is what you’re really after. Instead of trying to rank highly for random keywords, it’s important to identify relevant keywords that your ideal customer is searching for –and create content with these topics in mind.
Ready to learn more about boosting website traffic and improving your website conversion rate?
Entrepreneur | Business & Marketing Strategist | Co-Founder @goldminddigital. I am a business & marketing strategist. I bring more than 6 years of experience to projects I take on with a track record of success. I help entrepreneurs win at business.
Get more traffic and leads!