Average Cost Of A Website Small Business

The Average Cost Of Website Design For Your Small Business

One of the important aspects of a small business is having a website that reflects your brand and knowing the cost of website design is equally vital. 84% of consumers believe that small businesses with websites are more credible than ones without an online presence.

But despite the statistics, millions of businesses still don’t have a website and millions more have websites that don't resonate with their target audience.

Websites are an essential part of a startup or small business because both current and future clients expect them. Not only do customers expect your small business to own a website, they expect it to work well. However, it is understandable that most small business owners are cautious about how they spend money, especially in the startup stage.

So a common question is: what is the cost of website design?

Most small business owners are still in the dark concerning the importance of creating a website for their small business. The cost of website design is not the problem of many small business owners, but they actually don’t know why they need a website.

the importance of having a website

Unless you are a small business owner, who has no interest in growing your business, having a website is important.

Nowadays, it is easy to build a website or ecommerce store for your business because it doesn’t dent your pocket. You don’t even need to know how to design or code, and the best aspect of having a website is that clients can see what you offer even when you are closed for the day or weekend.

Here are some of the reasons you need a website for your small business

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    Your clients expect it
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    It provides visibility
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    It provides easy access for your customers
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    Your website can sell your product even when you are sleeping
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    You control the narrative
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    All your competitors have company websites
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    People will find your brand in Google results
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    It helps you showcase your product and service to people beyond your local reach
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    It will increase your ROI and bottom line
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    It offers social proof

If you are a small business owner without a website for your business, you are leaving a lot of money on the table and it is time you got a website.

What is the cost of website design?

Nowadays, you can easily set up a website on different platforms such as WordPress, Shopify, Squarespace, etc.

However, WordPress ranks very high when it comes to creating a feature-rich and professional website for small business.

So with that in mind we will be covering WordPress in detail.

The question we often get asked by small business owners surrounds pricing. Small business owners want to know WordPress website pricing to see if they can afford it.

WordPress software is free on its own, but the cost of website design, how much a website domain cost and the cost of hosting a website is what really matters here.

The WordPress website pricing varies depending on your budget and goals, so we are going to analyze everything you need to know in this article.

Your website pricing can be broken down into the following categories:

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    Domain name
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    WordPress hosting
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    Website design
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    Plugins and Extensions (Apps)

Today, you will learn about the most common expenses you are likely to pay for your small business website using the self-hosted WordPress platform.

To create a self-hosted WordPress website, you need web hosting where your files will be stored. Each website you see on the internet has hosting.

The next thing you need is a domain name. The domain name will be your website address on the internet which customers will use to find your business on the internet (e.g., google.com).

There are tons of free website templates on WordPress which you can use, and they all rely on a certain amount of customization in order to make it yours. Generally the more advanced/custom the template is, the more the cost will raise.

We recommend and use Thrive Themes, our sites currently built off it.

Now of course, there are also thousands of free WordPress plugins you can install on your WordPress website. They are extensions and apps with features like a gallery, contact form, etc. While you have to pay for hosting and a domain name, you can get WordPress software, plugins and extensions for free. But you may still need to pay for service and additional tools.

This is where small business owners often get confused about the real cost of website design.

Breaking down WordPress Pricing

Depending on your goals, the cost of website design ranges from $100 to as high as $30,000 or more.

Understanding the type of website you are building is important because it will directly affect the WordPress website pricing.

But don’t worry, we’ll show you how you can avoid any financial disaster and make a great decision concerning your small business website design.

To help you understand website pricing, let’s break it down based on budget:

Building a WordPress website for your small business based on a low budget

You can design a fully functional WordPress website for your business and spend less than $100 if you don’t need the service of a website designer. That's if you want to do it yourself.

So, right off the bat let's just cover the essentials... how much does a website domain cost?

And what are the other possible costs?

Let’s break this low budget design down.

You need web hosting and a domain name.

Typically, a domain name costs $15/year, while web hosting costs roughly $8/month.

However, some hosting websites are kind enough to allow you to choose a free domain and only pay for hosting.

After getting a domain name and web hosting, you need to install the WordPress software on your hosting account.

Once WordPress is installed, you can choose the design you like for your small business website using any of the free templates provided by WordPress.

After choosing a template, you may need to add some features like contact form, a slider, a photo gallery, etc. You don’t need to pay for them as they are available for free in the WordPress plugins store.

Keep in mind that having tons of plugins running will require maintenance, and pose a security risk if you don't keep on top of things.


  • Relatively inexpensive
  • Speed, if similar with WordPress 
  • Efficient for a very simple site


  • Lack of flexibility
  • Unoriginal
  • Bad UX = bad SEO

Total Cost Per Year:

You may start with a low budget website and later add more features as your website grows and your business grows. As you add more useful features to your small business website, the cost will begin to increase.

Since you are adding more features to your website, it will make sense to go for more powerful hosting and security to be able to handle more website visitors per month.

Also, unlike the free WordPress template you installed earlier, you can go for a premium WordPress template which will offer you a lot of features and support and customization from designer you hire. Again this is where Thrive gives us a lot of design flexibility and customization.

Your cost will increase based on the features and functionality you add.

At this price range your site should be focused on your main conversion goals as a business owner.

What do you want your audience to do once they are on your site? (Phone calls, email, signup)


  • A good start for small business
  • More customization ability
  • Becomes a business asset


  • Not the highest ROI website
  • Can lack integration
  • May be hard to use

Total cost:
Depending on the number of premium plugins and services you add, this type of WordPress website can go up to as much as $3000.

The cost of a WordPress eCommerce Website

The cost of this can be a bit higher than the previous two, but we will show you how much a WordPress eCommerce website can cost.

Aside from the domain and hosting cost, your eCommerce site needs an SSL certificate that costs about $70 per year. A SSL is needed to transfer client data like usernames, passwords, credit card information, etc. securely.

After getting the SSL, you need to install some WordPress eCommerce plugin. They are many, but the best among them is WooCommerce. It is a famous WordPress plugin that allows you to build a good and professional looking store to display and sell your products and services.

While installing WooCommerce is free, you’ll have to use add-ons to get additional features. So, based on the number of add-ons you install or add to your website, the cost of website design will increase.

Although add-ons increase the price of a eCommerce website, the level of structure and content involved also require a more in depth site map hierarchy and user experience than a simple business website covers.

On top of this the site needs to be designed with eCommerce SEO in mind.

With that in mind, your time frame and budget increases.

Remember, you can start small to keep your costs down and later add paid extensions and design as your business grows.


  • Ability to sell online
  • Reach a larger audience
  • Implements new systems to track and sell


  • Maintenance
  • Security can be an issue
  • Integration of systems

Total cost:
Depending on the number of the paid add-ons and services you add, you could be spending between $2000 to $5000. 

building a Custom WordPress Website ​​​​​

This is where you need to hire a professional developer to create your website. It is usually for a well-established business, but based on your budget, you can also get this for your small business.

For an effective custom WordPress website, you may need to go for a managed WordPress hosting provider. With this hosting, you will get strict security, developer friendly tools and premium support.

Aside from the domain and hosting, you will also be paying the developer that is building the site.

An effective WordPress website should be set up like a machine, ready to integrate with any of your marketing channels seamlessly.

A custom site focuses on the buyers journey of the target audience and ensures that the company can facilitate their needs within any stage of the buying cycle.

This means, you get features like... form to email funnel automation, call tracking, advanced analytics, landing pages, and custom lead magnets that turns your website into a lead generation machine.

The cost of building a custom WordPress site is based on your budget, requirement and developer’s rate.

A standard custom WordPress theme can cost as much as $5000. But, more robust custom WordPress website with certain custom features can cost as much as $30,000 or more.


  • Designed for specific user intent
  • Key component of the business


  • High initial investment
  • Time to market

Total cost:
A standard custom WordPress theme can cost as much as $5000. More robust custom WordPress website with certain custom features can cost as much as $30,000 or more.

So what's the average cost of website design for small business?

The categories we just covered vary drastically as you still have to either pay a website developer or learn the skill yourself. But, depending on your budget and goals, here is what you should expect to pay a professional developer:

As a small business owner, you should expect to pay between $2000 and $8000 for a WordPress website with some customization. 

This usually involves less than 20 pages and a couple of stock photos, without unique functionality.

Average cost: 
expect to pay between $2000 and $8000 for a WordPress website with some customization.

Some Website Design Tips For Small Businesses

One thing is certain; people judge a book by its cover. In web terms, your website homepage is your book cover.

Especially for a small business, your homepage is your storefront, your pick-up line and your calling card.

So, we wanted to cover what a professional looking website should look like.

For A professional looking website that increases your Profits,
your website needs to have the following:

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    Easy navigation
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    Be mobile friendly
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    Be easily found on Google
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    Contact details easily visible
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    Relevant content
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    Quick site load time
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    Clear call to actions
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    On-page SEO
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    Landing pages
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    Unique and simple design
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    Branding should be professional
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    Showcase products and services well
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    Be clutter-free

Average cost:
expect to pay between $2000 and $8000 for a basic website with some customization.

Now that you know the cost of website design, WordPress website pricing, and even how much a website domain costs, it is time to get a website for your business, for visibility and to build your brand.

As a small business owner who wants to grow a business, getting a website is the best way to see tangible results.

Your website will turn an important asset as it will bring in leads and customers to your business. If you care about increasing your ROI, you need a website.

Not just any website, but a professionally designed website.

We understand you might not know how to design a website and you are too busy to carve out time to learn website design, so we offer you website design at an affordable rate.

Our professionally designed websites starts from $3000 and comes with the following:

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    Creation of your most important pages (Homepage, About, Blog, Service/Product pages)
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    A proven high converting layout with On-Page SEO
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    Landing pages and opt-ins with your core offerings and funnel tracking
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    Development of your key audience demographic
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    A mobile-friendly site that attracts and converts visitors on any device
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    Google Analytics to help you find the biggest opportunities for growth
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    Development of your core offering (enticing content for the simple yet important name and email)
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    Plus much more!

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(Last Updated On: March 26, 2018)

About the Author Kemar Lawrence

Entrepreneur | Business & Marketing Strategist | Co-Founder @goldminddigital. I am a business & marketing strategist. I bring more than 6 years of experience to projects I take on with a track record of success. I help entrepreneurs win at business.

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