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Building Blocks How to get leads online

Your 5 Essential Building Blocks on How to Get Leads Online

(Last Updated On: November 16, 2017)

Are you looking for the best way to generate leads for your business? You have searched and tried different lead generation methods, but so far you haven’t found anything effective and now you are looking for real lead generation methods that work once again. Well look no further because I am about to show you how to get leads online.

When it comes to creating a website, getting your business online and selling products and services, your business is doomed… Well that is of course if your online presence is not setup properly. You just won’t get enough leads. 

Nearly 80% of companies not meeting their revenue goals attract 10,000 monthly website visitors or less. For those exceeding their revenue goals, 70% report attracting more than 10,000 visitors per month. HubSpot

Now if you are just starting out your business, or you are trying to get back on your feet because your hot leads dried up and you don’t know how to get leads online, it is time to create multiple online means of generating leads. Even if you offer the best products and services in the world, if people don’t know about it, your company is doomed to fail.

Generating leads means more customers, popularity, and money, which is what every business is after. Even if your product is average, your leads will still make you win.

I’m guessing you have asked yourself “What’s the best way to generate leads”?  Well in this post we will cover how to get leads online and the five essential building blocks you’ll need!

So what is lead?

Let’s begin by defining a lead. A lead is essentially a person who has shown interest in your product or service. For instance, you took an online survey to know more about how you can take care of your car. It will now be relevant if you receive an email or a call from the company that hosted the survey rather than receiving a call or an email from a company you’ve never heard of.

Let’s take a deeper dive into how to get leads online by making sure we are on the same page about lead generation!

What is lead generation?

The process of attracting strangers and prospects and converting them into the lead discussed above is what we called lead generation. You can equally say lead generation is unique ways of attracting people to your business. It’s the process by which you provide people with goodies to get them to show interest in your business. We’ll look at some of these goodies below in our 5 building blocks.

Why do you need to generate leads?

When strangers and prospects show interest in your business, they are initiating the relationship with your business and you’ll be doing the same to them. This relationship makes it more natural and easier for them to buy your product or service somewhere down the line.

If you are not generating leads, there will be few or nobody to sell to and your business will be there without generating revenue. No matter what business you are in, generating leads is one of the most essential ways to grow your business. The more people in your sales funnel, the more potential for new customers and sales. So no leads, no sales.

However, it can be challenging to maintain the flow of leads. There are lots of lead generation methods that can help you out, but you will be reading five essential building blocks of generating leads online in this article.

Let’s unpack how to get leads online smartly with these five essential building blocks.

#1 A Lead Generation Website

One of the best ways to generate leads is through your website. Whether small or big business, every company wants to generate more leads online, but most of the companies don’t know how to do it right. A lot of companies are missing opportunities to make more sales.

Most companies missed sales opportunities right from the start. And that’s why you need to understand your key website goal.


What’s the purpose of your website?

An important way to think about how a website can be “welcoming” is to consider your online presence like a storefront or a first impression. The event you create within those first moments can greatly determine the view of your company and what it is about. This is why you need convince website visitors that they should become customers by directing them towards your main goal.

After understanding why you’re creating your website, you need to design your website for your target audience.

If you don’t know how to design a website, hire a professional web developer and designer. Your web developer will help you capture the essence of your business and translate it into a website that conveys your message.

If you cut corners by designing your website yourself it could hurt your site in the long run. So ensure you hire the best web designer and developer that can work within your budget. It won’t be nice to redesign your site after spending so much time developing it, so do it the right way the first time.

How to generate leads online – with a website

  • Make your website responsive: It’s important to make your website responsive because a lot of people now visit websites using their mobile devices. If your site is not optimized for mobile devices, you’ll lose out on a lot of leads.
  • Funnel development: Design your funnel with the intent to turn traffic into leads. Each page of your website should have a goal (downloads, form fills, calls, shares, etc.).
  • Include your contact information: You don’t only include your address and phone number nowadays, you also include your social information because a lot of people find it easier to interact with businesses using social media. Make sure your social sharing and follow buttons are easy to find on the pages of your website. Use phone call tracking to track the results from users visiting your site.
  • Use an automated contact form: You’ll get better conversion by allowing prospects to easily fill out forms on your pages. Make sure your call to action is not corny or salesy but convincing. Above all else using an automation software like Drip helps you automate outreach sequences, keep track of their visits on your website, and more importantly create those touch points that allows you to turn those prospects into leads and then sales!
  • Use testimonials and case studies: People who visit your website want to see people outside your business give you props for your work. So ensure you have testimonials on your site.
  • Create a blog: Yes, I know you’ve probably heard this one before. But here’s the thing creating high quality blogs that are over 2000 words generate more traffic and targeted traffic means leads. So, how do I get targeted traffic? With proper keyword research and well executed content plans and marketing, you’ll be on the right path towards creating a foundation traffic can be sent to.
  • Make your call to action clear: A lot of companies still don’t clearly define their websites call to actions. The more consistent they are the better. Overall you shouldn’t have more than 3 call to actions sitewide.


#2 Content

No matter what your business is, content is still king, and content is important when it comes to generating leads online. If you truly want to generate more leads, content marketing is one of the best ways to generate leads.



Before creating content, there are steps you need to follow to create the right content that will capture the attention of your target audience. You need to search for the keywords your target audiences are typing. There are typically 3 distinctive searches most people perform. Searching, Learning, or Deciding

Google search bar

That Google search bar is being used to type in the KEYWORDS or KEY PHRASES they believe is best fit to find what they are looking for.

Generally these searches can be broken down into:

  • Problem based
  • Solution based
  • Branded

After figuring this out your next step is to plan your content around those keywords.

It is important to carefully plan your content to get your target leads because if you fail at this level, your content will not generate enough leads.

Marketing content to the audience on forums such as Reddit, Quora, LinkedIn, etc. will also help you generate leads online. A comprehensive content marketing technique should include different forms of content that address many the many different channels and platforms your target audience visits.

Sales Journey

Here is a list of types of content categories you can incorporate into your plan:

  • Blog post: Ensure you add powerful and relevant call-to-action to your blog posts.
  • Tutorial videos: informative videos and webinars are the effective ways to show your audience something new. Tutorials are good to evaluate stage where your audience is.
  • Infographics and guides: Ensure your guide delivers great value and has excellent call-to-action.
  • Landing pages: Use dedicated landing pages to cater to specific challenges of your target audiences.
  • Podcast: Effective if your audience tends to be active, on the go, or already enjoy the radio. Check our TLS Podcast out 🙂
  • Slideshows: Easy to create and consume especially if you are repurposing a blog post.

#3 Automation – a key answer to the question how to get leads online

Generating leads is the first step to get sales. Now what exactly does this mean? It’s when a user searches for something related to your business online and reaches your web page where they take action to request information and enter your sales funnel. In the long run, you will get the visitor to become a prospective customer of which you have data, this being a lead.



Marketing automation will help you manage the relationship with the contacts you have obtained. Using Drip, you can automate the communication with your clients and analyze their behavior and level of interaction with your brand. So you can personalize the information sent to your leads and know when each of them is ready to generate a sale.

Marketing automation allows you to get useful information that will help you improve your strategy and approach.

Here are the steps to successful marketing automation:

  • Email drip campaigns: After capturing your leads, you need to start nurturing them so that they can be ripe to purchase your products and services. Marketing automation software allows you to deliver emails in spaced interval to the inbox of your leads.
  • Landing pages: Landing pages are important complement to all of your email strategies because you use them to confirm the interest of your prospects in your product or service. Trading their company information or their contact for educational content, consumers send the clear signal about the area that interests them. You can easily create an awesome landing page with Thrive Themes and connect it to Drip.

#4 Search Engine Optimization

Generating leads through organic search will help your business go places. Yes, if done right, you’ll have no problem going on that vacation. But you need to properly optimize your website pages to make it easy for search engine bot to crawl. Installing Yoast Premium plugin will help you do proper on-page SEO of your site because it will visually show what you are doing right and what you are doing wrong. You’ll also want to make the navigation of your site easy and ensure your descriptions are SEO optimized and compelling.



SEO Tip: Search the keywords your ranking for and take notes of what the top performing websites and ads are doing for their descriptions and make yours even better!

After getting your on-page optimization right, the next thing is getting your off-page optimization right. Off-page has to do with building strong backlinks to boost the chances of your website getting to the top of the search engines. You need to get backlinks from top sites, post in popular forums, etc. to get your website to the first page of search engines.

Learn more about SEO costs here.

#5 Advertise

Get ahead of your competitors by advertising your business using Google Adwords, Display marketing and Retargeting.

One of the best ways to generate leads is advertising, and there are different ways of doing this.


Google Adwords, display marketing, retargeting, and social media like LinkedIn, Twitter, Facebook, and Instagram are the best ways to advertise online. You can generate leads by advertising through the advertising platforms mentioned above. 

Using the 5 building blocks lead generation methods discussed above will guarantee you a lot of leads, but you need to use the 5 together to get maximum results. The 5 of them work together fantastically to get you as many as possible leads, so try to make use of all of them.

By now, you are probably thinking it will take you so much time to make use of the above-listed methods effectively because you are not an expert. Well, you can hire a professional to do the job for you. We can help you generate leads and convert them to clients. In case you need our help, contact us so that we can help take your business to the next level.


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About the Author Kemar Lawrence

Entrepreneur | Business & Marketing Strategist | Co-Founder @goldminddigital. I am a business & marketing strategist. I bring more than 6 years of experience to projects I take on with a track record of success. I help entrepreneurs win at business.

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