A huge problem for many business owners is ensuring your website is up to scratch. With a great business website, you’re in a much better position to reel in more customers and start improving your sales revenue. We’re breaking down 21 tips for building a great website. These website tips are here to help YOU!
When it comes to your website everything is important, from the design, to the user experience, content, and your SEO. If you learn how to harness the power of your business website, it will only ever lead to positive things.
That’s why we’ve put together this complete list of important website tips that will help you start improving your website. Read them, apply them, and start seeing results.
To start things off, we’ve put together a selection of the best website tips on how to create a good website design:
The best websites are the most simple and basic ones. A good homepage needs to be completely free of any unnecessary clutter. Only include the important information, and rely on links to take users to other pages with more information on them.
If you want your website to look good and have a good design, then you need to make good use of visual imagery. Images are a great way to break up any text and create a focal point for users. It’s less likely someone will get bored of a site and click away if there are some high-quality images instead of endless text on the page.
Consider calling in a professional web company to help you out. This advice is meant to help you come up with a framework or at the least a few ideas as to how you want your site to look. Then get a designer onboard to ensure your ideas are brought to life as best as can be. The best results come from working with companies that understand the importance of not only the creation of your website, but also the marketing aspects of your online presence. (Here’s some great marketing strategy examples)
A contact form is an essential part of web design, particularly for businesses. They provide your users with an easy way of getting in touch with you. Just make sure your form looks good and doesn’t appear out of place. You can do this by minimizing the amount of form fields and by making the button stand out!
Next, it’s time to think about the experience users get when they’re on your site:
It’s important to think about all the many internet users that go on mobile devices to surf the web. If they come across your site and it’s not optimized for mobile devices, their experience is ruined. So, use responsive web design to improve the UX for your any users not on their desktop computer.
Part of making your website good for users is ensuring all the pages load up quickly and there are few delays or server crashes. The easiest way to do this is by choosing a reliable host. A good host server will rarely crash and provide your site with fast loading speeds to satisfy your many users.
Another easy way to enhance user experience is by using internal links. Interlinking means linking one of your pages to another in your website (i.e. from blog post to blog post). This will make it much easier for users, and search engines to navigate your site and move between different pages.
If you have already developed a large amount of content on your website, or even if you are just starting out, go back through each post and ensure you are providing relevant links to other posts or resources on your website. Interlinking works best when you choose the right keyword variations to use as anchor text and it will ultimately help your site rank higher. Learn even more ways on how to increase your website ranking.
Internet users don’t mess around, people like to find what they’re looking for as quickly as can be. Having said that, your website, if large and especially if ecommerce based, needs an internal search engine to make their life easier. All they have to do is search for something to find the right place on your site. It’s super easy and really improves their user experience.
You need to prioritize the information on your pages to give a better user experience. If all the important info is right at the top of the page or clearly visible, then it makes everything so much better for the user. They don’t have to scroll through the page carefully looking for that vital info, they’ve got it all there right away.
The shorter your pages are, generally the better it is for user experience. Again, this all boils down to users not wanting to spend ages scrolling down a page. Keep them short in length and minimize how much they have to scroll. Likewise, the width of your pages should fit perfectly and not require the user to do any horizontal scrolling.
The content on your site is of the utmost importance. In fact, it’s probably more important than you might think.
Keywords are an essential part of SEO, but they can become a hindrance when content writing. Your written website content needs to make sense and not just be packed full of keywords, just for the sake of including them. This ruins the content and makes it harder for people to read as well as being less enjoyable. You’ll want to know how to pick keywords for SEO before you even start writing. This way you can increase your rankings with keywords that actually get solid traffic that can turn into leads.
Here is our Keyword Worksheet
Using the right keywords is important but anchor texts that are clear and precise also help improve your website experience, learn more about variations to use as anchor text. The better you are at keyword research the better you can identify which anchor texts to use and where in order to help boost your ranking.
The content on your business website always has to have a purpose. It needs to inform the users and provide them with new information. Don’t waffle, stick to the point.
Website content doesn’t only refer to written content. It refers to images, videos, infographics, etc. You need to make good use out of all the different types of content if you want your site to improve. Visual content engages audiences and can keep people on your page while providing them with vital information.
Website content is so much easier to read when it’s broken up into paragraphs instead of all written as one block of text. Not only that, but it makes your website look a lot better too. People get put off when they see loads of uninterrupted writing – break it up!
It’s always a good idea if you address your web traffic when writing content. Try and use the term ‘you’ when referring to them. This makes them feel like your content is providing them with something they can use.
Calls to action (CTA) are so important when writing your content. The whole aim of a CTA to get your users to complete the desired action. For example, if you want them to give your business a call and book an appointment, then you need to tell them to do so. Your call to action should be written to convince them that they need to commit to this action. They need to call you, they need to register their details, they need to buy your product – tell them why and keep the CTA’s consistent!
Our website tips just wouldn’t be completed without SEO advice. Optimizing your website for search engines is essential if you want to improve its organic ranking and see more web traffic. With that being said, here are the best SEO tips for your website:
The first thing you need to do is undergo keyword research. Find out what keywords fit your site and web pages the best. Narrow it down to a handful of keywords, as they will come in handy very soon.
Your pages should have headings, particularly if they include written content. These headings are the ideal place to put a keyword. In fact, it’s more important to have a keyword in a heading than in the body of the text.
Every page of your site needs a meta description to inform people what that page entails. This description will be seen when people search for your site on Google. It’s a great place to include your main keywords. For WordPress websites get Yoast and start optimizing your website
Your website will improve its SEO dramatically if it uses the right URLs. Every single page needs a URL that’s easy to read and makes sense. Naturally, the first part of all URLs will begin with your website name, then the rest is the page info. By default, the page info is normally a mixture of random letters and numbers. You must change this, so it shows the title of that page or something similar.
Google, and other search engines, like web pages that are fresh and updated. So, if you create a page and then don’t change any of the content for years its ranking will drop. On the other hand, if you’re updating your pages their ranking will be a lot better and continue to be better too.
If you truly want to see improvements in your website, then you have to pay attention to all of these tips for building a great website. Your web design will be modern and professional, the user experience will be perfect, your content will be effective, and your site will be SEO-friendly leading to better organic rankings.
At Gold Mind Digital we create WordPress sites that enable you to have the incredibly professional web design and great user experience you need to succeed. Furthermore, we focus on calls to action and use different techniques to make your site more SEO-friendly and reel in more traffic. Then, we focus on converting your leads and helping you grow your customer base.
So, if you’re interested in a service that provides you with a highly effective website, and can help your company grow, get in touch with us today.
Entrepreneur | Business & Marketing Strategist | Co-Founder @goldminddigital. I am a business & marketing strategist. I bring more than 6 years of experience to projects I take on with a track record of success. I help entrepreneurs win at business.
Get more traffic and leads!