We’ve all been there. You start getting your first clients. Your business grows. Things are looking great! Then… it stops. You hit a wall. Word of mouth dips, and you aren’t getting any visitors to your small business website.
Getting more customers seems nearly impossible.
How do you take your business to the next level?
There are many ways to earn more clients. This post will give you 15 tips that will help you break through the wall to help you find out the best way to advertise a small business 😊
Aim to implement as many as these tips as you can to create a multi-channel integrated marketing sales machine!
SEO is your best friend if you’re wanting to know how to get customers to your website. Search engine optimization (SEO) is the most effective way to generate more leads by improving your search engine rankings. If you’re not already optimizing your website, you’re missing out on a lot of business.
Search engine optimization is an online marketing practice that involves optimizing your website and content in a way that gets search engines like Google and Bing to rank your website higher. When your website ranks higher, more of your prospective clients will be able to find your website when they’re looking for the solutions you offer.
The success of your small business marketing, and your small business website, depends greatly on how you rank in search engines. You can do some of your SEO yourself, but it’s usually best to hire a professional.
Here’s 9 great SEO tips
One of the biggest issues business owners have is that they don’t know how to sell. Many people who start businesses don’t come from a background in sales. This is a huge challenge for them.
However, if you’re going to grow your business, you need to be able to influence others. The key to learning how to sell effectively online is knowing how to understand your clients. You need to able to position your offer in a way that helps them solve a problem.
Don’t just focus on the features of what you offer. Focus on the amount of business your customer will gain it because of the products/ services you sell. Your prospects care about what your product is going to do for them, not about the product itself.
Sell them on why you do business in the first place.
Networking events are a great way to meet other entrepreneurs and prospective clients who might need what you offer.
It’s a long-term strategy, so don’t expect to close deals immediately. The objective of a networking event is to establish connections with potential customers.
The rule of thumb is to focus on meeting people, not on selling your product. You can focus on that later. Get prepared before the event and have a planned outreach strategy. From brand collateral to landing pages and email sequences you’ll be able to maximize your event marketing.
If you don’t already have an email list, you should start building one. When you build an email list, you have an entire list of prospective customers who have given you permission to market to them.
Email is a great way to enhance your small business marketing efforts.
Check out Drip for email marketing and automation.
Drip helps you do one thing and that’s sell more online. They allow you to put your email marketing on autopilot.
They are our integration partner and part of our integrated marketing system.
Just having a website isn’t enough.
You need to turn your website into a lead generator. The best way to do this is by packing your site full of awesome content that gives your prospects the information you need. If you haven’t already, start a blog on your website. Blogs are a critical staple in the world of small business marketing.
Create blog posts that offer helpful information that helps your prospects become better informed. This will increase the chances that they will buy from you.
We want you to understand just how important it is to create information-rich content for your sites. You’d think that people didn’t need to hear this advice, but, sadly, there are still plenty of people out there who put out content that is of little use to people. Needless to say, their sites don’t get many hits.
Well ask yourself, “Does anybody care about the content I’m creating?” or “Is this the right content for my target audience?” In other words, ask yourself if there is actually a market for your content.
Think about the who you are targeting and what should they be learning from you.
Once you’ve established that there is such a market, you must then differentiate your content from all of your competitors’ in some way.
One way of accomplishing this task is by actually incorporating research into your content.
And, no, this practice is not as common as you’d think it is; the rise of content mills has pretty much discouraged many writers from taking the time to conduct research before putting out content.
If you nail this you can take your small business to the next level!
Want even more tips, here are 21 great website tips!
Perhaps we’re being presumptuous here; maybe you don’t actually have any social media accounts to manage.
If that is the case, however, you are making a huge mistake, especially if you are the owner of a small business; social media is an inexpensive and effective component of any small business marketing campaign.
Using social media is a great way to connect with your customers and prospects. It’s perfect for sharing your content, offering promotions, and interacting with your current customers.
Social media is a key component of small business marketing. Without it, it’s nearly impossible to connect with your customers and prospects.
To be completely honest, not taking advantage of the plethora of social media platforms that exist today is a death sentence.
And we’re not being that dramatic here.
A lot of people live on social media nowadays; it’s where they get the majority of their information, and you definitely want to inject yourself into their information streams.
Make sure you’re using the right social media platform. Otherwise, you might be marketing to people who aren’t interested in your product. If you’re looking to find out how to get customers to your website, you need to figure out how to create an effective social media strategy.
Your social media pages and accounts will allow you to sell yourself to potential customers. Not only will they help you with branding, but they’ll also help you keep your customer base updated.
Further still, you’ll be able to directly communicate with your potential clients using your accounts. This communication will be key since it will aid you in gauging your customers’ needs, wants, and overall satisfaction.
For all of these reasons, you need to establish and maintain your social media presence if you want to remain competitive in today’s market space.
We can guarantee you that your competitors are already taking advantage of social media, and you need to follow suit.
You already have existing customers, right? Why not leverage them?
If you have provided excellent service, they will probably be glad to give you referrals. Referrals are one of the best ways to earn new clients.
See if your best customers would be willing to let you know who else needs what you offer.
Strategic partnerships are a great way to earn more clients. The key is to form host-beneficiary relationships with other companies that target the same type of clients as you.
Of course, you don’t want to target companies that compete with yours. Working with other companies that serve the same market that you do will help you get more business.
Okay. We know that writing for another site seems counterproductive.
We also know that telling you to do it for free (which is exactly what we’re about to do) isn’t going to endear us to you. Still, we need you to understand that getting your small business on its feet isn’t going to be a walk in the park. You’re going to have compromise sometimes.
Not that a guest post or two should be viewed as a huge compromise for any small business marketing strategy. Guest posts are, in some ways, gifts. They allow business owners to advertise their businesses in exchange for providing a free service (i.e. a blog post).
That said, milk any bylines and links to your site for all they’re worth.
Of course, our assumption is that you actually have time to devote to writing guest posts. If you don’t have time, you can always just hire a few freelance writers or a marketing agency to help you out.
This one goes without saying, right?
You need to give your customers the best experience they could possibly have with a company like yours.
Wowing your customers will make them want to refer other customers to you.
Focus on surpassing your customers’ expectations.
You may already be advertising, but there might be ways you can do it more effectively. Small business marketing is about coming up with creative ways to reach your customers.
The key to successful advertising is identifying your ideal customer. You need to know your target market as intimately as possible. Creating buyer personas can help you tailor your advertising in a way that addresses your prospects’ needs.
Local business marketing is crucial and an effective way to stand out in your area is through online advertising.
Are there ways you can get more customers quickly? Do you already know people in your network that can use your offerings?
Don’t neglect these. Many business owners make the mistake of thinking that they should only market to those they don’t know. But your network of friends might be a good source of customers, at least to get the ball rolling.
How much have you focused on building your brand?
Branding is incredibly important for both large and small businesses. The best way to build an attractive brand is to embrace a brand purpose that transcends your products. This is something that will humanize your brand and help you connect more deeply with your prospects.
As stated before, the key to gaining more clients is to know who you’re marketing to. You need to know the needs and pain points of your customers. You have to know exactly what your audience needs and market directly to those needs.
Here is a Buyer’s Persona Template to help you out!
Narrow it down to a specific niche. Try not to spread your marketing over a large group of potential clients. If you can become an authority in a specific niche, you will eliminate the competition and attract more business.
Small business marketing isn’t just for the internet. Are there events happening in your city? Most likely, the answer is yes.
If so, try becoming a sponsor. It’s a great way to get advertising. Your brand will be showcased in front of all the people who attend the event.
If you know of other companies in your area that are doing well, try to find out what’s working for them. This might be difficult, but if you take a look at what they’re doing, you might be able to figure out how to use their strategies for your own good.
Find out where they advertise. Look at the tactics they use. This can help you grow your business.
Taking your business to the next level isn’t easy, but it can be done. By leveraging the right strategies, you can stand out from your competition and multiply your business. If you need help expanding your business, we can help!
Entrepreneur | Business & Marketing Strategist | Co-Founder @goldminddigital. I am a business & marketing strategist. I bring more than 6 years of experience to projects I take on with a track record of success. I help entrepreneurs win at business.
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