Do you know why your website is not receiving enough traffic? Do you know you can get small business SEO tips from your competitors?
Whether you are just starting your website or you are wondering why your established website is not getting enough visitors, it’s time to look at what your competitors are doing that you are not doing.
According to General Sun Tzu in his “The Art of War” book, “If you know both yourself and your enemy, you don’t need to fear the result of hundred battles. If you only know yourself without knowing your enemy, you will suffer a defeat for every victory you gained. If you don’t know either of your enemy or yourself, you will lose every battle.”
Honestly, business is not easy because it is a war fought over customers.
Although it is good to create your own SEO plan to attract customers, you can also gain valuable small business SEO tips from your competitors. This means your top competitors understand your business niche and are using everything they know to steal your customers.
If you want to increase your Google ranking, boost your local SEO and always be where your customers can easily find you, you need to peep at what your competitors are doing.
So get ready for the battle as we show you why you should look at the small business SEO strategy your competitors are using to increase their Google ranking and stay on the top page for years.
If you are looking for small business SEO tips from your competitors, you need to analyze the websites of your opponents and their marketing campaigns – that is the best way to know the business you are in. That might sound stupid to you because you believe you already know the business you are in but are you selling to many customers that are looking for your products or services?
Analyse both long tail keywords and single word keywords you are competing for as well as the company ranking for the same keywords. You can use Google Keyword Planner for this. In fact, you will be able to see all the keywords your competitors are ranking for and the competition level when you insert their URL into the Google Keyword Planner.
One of the best ways to improve your local SEO is looking at what your competition are doing on social media.
How they develop relationships and engaging their customers is important. You should also find out whether they are posting daily, weekly or monthly. Find out whether they are humorous or professional.
What are their client’s complaints? Are clients interacting with their posts?
Once you begin to analyze why your opponents are always on top, the feedback you review on their social media page will help you to determine the right direction for your business. By reviewing the feedback from your competitor pages, you will be able to solve what the customers are complaining about.
When it comes to digital marketing and customer engagement, content rules. Most businesses don’t know the relevance of quality content over quantity content. If your competitors are receiving huge traffic on their website and you are not, it means they have cracked the content marketing code. You can start analyzing your competitor’s content marketing from their social media pages and website.
Search engines value quality content over quantity content.
It is essential to review everything about your opponent’s content. Find out why their content is earning attention and engagement. Is it simply because they are straight to the point? Or do they deliver the right type of content your audience is looking for.
So, if you are thinking about how to increase your Google ranking, your content must be shareable.
The internet can be a double-edged sword because it can expose anything. No online business can hide the keys to its success. Find out what other companies think about your field and what customers think about it to know what to do to become a success in your niche.
You may feel it doesn’t make sense to plan your business strategies based on your competitors, but do you know that Apple did not make the first PC? Did you also know that Ford did not make the first automobile and Gutenberg did not make the first printing press?
All of them only found a way of making someone’s idea great and pushing it to the masses.
If you are offering the same products as your competitors, you should analyze their products and find loopholes in order to develop features that will cover such loopholes in your product.
Read what customers are saying about their products or services.
This is very important because it can help you find what people like or hate about the products your competitors offer.
With Google making great mobile experiences a priority, it is important to make your website responsive such that users will have a great experience browsing your website both on mobile and desktop.
Almost everyone is shopping online using a smartphone nowadays, which is why Google is taking the mobile experience even more serious than the desktop experience.
Find out what your competitors are doing to keep up with the advancement in technology.
Even if you are getting huge traffic through your solid small business SEO efforts but your conversion is low, then you need to check what you are doing wrong and what your competitors are doing right.
Your competitors might be converting more leads because they offer freebies or discounts. You need to review the conversion techniques your opponents are using to convert more leads.
But, do you know what might also be the at the root of your conversion problem online?
Your website design, and the fact that you are driving prospects to pages that are not optimized for conversions.
Here’s a few quick ways to increase conversions:
When it comes to small business SEO, a strong local online presence is very important.
If you want to stand out from local competition, check the local shops selling the same thing or things similar to what you sell to find out what they are doing right. Maybe they are participating in a local forum, online communities or getting reviews from digital publications and thats driving them quality traffic.
You need to peep at what they are doing and get ahead of them by adding juice to their idea.
Before you start building backlinks, it makes sense to look at what your opponents are doing. Find their strongest backlinks to see how you can get even stronger backlinks for your site.
You can analyze your website here and find out how strong your backlinks are >>> SEO Audit
Analyse the type of links they have and the links that are giving them high ranking to enable you to build stronger backlinks and outrank them. This is a key component to high rankings in Google.
Analyse the opponent’s website to see their URL structure, page titles and keywords. This will help you to understand how to structure your website URL and optimize your website pages to rank high in Google and other search engines.
Why you are yet to learn small business SEO tips from your competitors
Having listed few of the small business SEO tips you could learn from your competitors, there are several things you can learn from them. But many businesses find it hard to analyze their competitors to find what those opponents are doing right. It is normal because it is not an easy job.
Although it is not an easy job, it is a job you have to do if you want to increase your Google ranking and raise your bottom line. Your competitors are taking your customers and the only way to take back your customers from them is to analyze their website and business to see what they are offering their customers.
Can you do it yourself?
You should be able to find out what your competitors are doing with a some time and effort but if you think it is not an easy job, you can hire an expert to get it done fast.
Let us rank their website high in the search engine so you can improve your local SEO and increase your bottom line.
Get started with an SEO Audit below!
Entrepreneur | Business & Marketing Strategist | Co-Founder @goldminddigital. I am a business & marketing strategist. I bring more than 6 years of experience to projects I take on with a track record of success. I help entrepreneurs win at business.
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